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Government Operations committee It was just a human error, yes.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee That's correct. If it would be useful, I'd be happy to read the definition from the policy.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee It reads: Government of Canada advertising is defined as any message conveyed in Canada or abroad and paid for by the government for placement in media, including but not limited to newspapers, television, radio, cinema, billboards and other out-of-home media, mobile devices, t
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Yes, absolutely it is.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee If I recall correctly—I might defer to my PCO colleagues—there were some questions about a video. I think it's important to make the distinction, as I think we were trying to do a little earlier, between what's advertising and what's not advertising. That specific criteria in ter
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Yes, I guess it's.... I mean, in the terminology for us, advertising means a very specific thing in terms of purchasing space in a media outlet. Traditionally, you think of placement in The Globe and Mail or Le Droit, and you talk about billboards outside, radio, and TV, and now,
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee All government communications, including when a minister is speaking or is in a video, are covered by the non-partisan definition. There is one criteria in the non-partisan definition that is specific to advertising, and that's the one you're referring to.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee They are speaking in an official capacity per their specific role. If we use a scientist, as an example, if they're focused on a specific area of research they can speak on behalf of the government.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I guess I'll make the distinction of a general official spokesperson for a department as someone—
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee It is officially on the department's behalf, but within their narrow field of expertise. It's not being a spokesperson for the whole department, but to be able to speak very knowledgeably about their specific area, obviously.
June 15th, 2017Committee meeting
Louise Baird
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee As their title, as that Government of Canada official—
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Yes, as part of the department.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee The deputy head approves the annual POR plan. The head of communications within each department works with the programs and the policy people across the department. The POR is meant to inform policy development and the establishment of programs. There is usually an annual call-ou
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee They're based on campaigns, so anything that falls within one campaign can't be split. I would use Canada 150 as a good example. There are many ads in different places through different time periods, but it's considered one campaign, so it's dealt with as a whole. There are rules
June 15th, 2017Committee meeting
Louise Baird