Health committee  Children are children and parents are parents. The problems affect nearly everyone in the same way. There is some universality. Whether in the United States or Canada, I think parents have the same problems, in most cases. Children go to school together, and so forth.

Health committee  Some campaigns need to be aimed directly at the kids. These campaigns that we do are directed at the parents. You need different types of approaches with kids. You won't use the same media mix as you would with the parents. They don't consume the same media. I would see national

Health committee  It could be, but I think it would be a different approach. I think we now know about this. The science has been proven. Kids are starting to get it. They're starting to understand that there is some risk to their personal health and the development of their brain. It's the same

Health committee  The goal of the campaign was exactly to get this brochure into the hands of as many parents as possible. The call to action in our message was to download the brochure or get it for free. Parents can go the homepage of our website. They can either download it or get it for free.

Health committee  Correct.

Health committee  We would continue. Our plan is to recycle that campaign in September of next year, and to run it right up until mid-January of 2019. Our next campaign, starting in October, will go back to the misuse of prescription drugs and the need for parents to secure their meds and bring ba

Health committee  I think if we're using public money to do research for the good of the public, then the public should know.

Health committee  Just for example, right now, we're trying to work with a group in Quebec, La Maison Jean Lapointe, that has developed a very fine in-school program at junior high and senior high levels with teachers. It was funded by Health Canada and it is ready to go. They've been doing it for

Health committee  I totally agree. You mentioned that as well. It's all about building resiliency in our kids so they don't become anxious over too many things. We know social media and everything else is causing another level of anxiety that maybe the previous generations didn't face, but at the

Health committee  Thank you.

Health committee  Just to specify, I think the $9.5 million was over five years, so it's not even $9.5 million a year. If you look at that, quite frankly, it's a drop in the ocean. For our campaigns that we do as a not-for-profit organization, with our 60-plus media partners who provide us with th

Health committee  We weren't waiting for anybody. We just go and do our stuff.

Health committee  The only funding we got was for translation, printing, and distribution. The brochure itself, to be quite frank, was originally developed by our sister organization in the U.S. called Partnership for Drug-Free Kids. We were given the Canadian rights to it. We Canadianized it; we

Health committee  That's an interesting point, because we've been focusing primarily on teens. When we do our campaigns on drug-impaired driving, particularly high driving, we extend that to about age 23. Really the driving age is from 17 to 23. But we know for a fact that experiments with cannabi

Health committee  Perhaps I can make this analogy. I've spoken about alcohol being the number one substance being abused by teens today already. They're consuming it, and they're getting it somewhere. How have the tight regulations with alcohol worked for us? We're the number one consumers of cann