Industry committee  We almost always use flat rates, precisely because we don't want businesses to hold off on calling us for help. For a one-person enterprise, a retailer, artisan, self-employed worker or freelancer, we charge $699 plus tax. For a 2-to-10 employee business, we charge $1,249 plus t

Industry committee  I partially agree. However, I would like to make a nuance. There are actually two issues here, one of which was raised by Rogers. I completely agree with Rogers, and that is part of our recommendations. Subsection 6(6) of the Canadian Ant-Spam Legislation stipulates that transac

Industry committee  However, Mr. Osborne talked earlier about putting individual messages, so messages sent to an individual....

Industry committee  I think that subsection 6(6) could even be removed.

Industry committee  That is Rogers' recommendation, and we fully support it.

Industry committee  This is where it's important to have a marketing perspective rather than a legal perspective. The current prevalent trend in email marketing is what is referred to as marketing automation. Those are systems that make it possible to automatically generate individual emails based o

Industry committee  As I am not a lawyer or a legal drafter, I don't have the necessary expertise to tell you how we could do it. However, I can tell you that proving whether the email was written by an individual or generated by a machine seems very complicated to me. The examples Mr. Osborne pro

Industry committee  Yes. Companies heard about the legislation in 2014, before it came into force, because it received extensive media coverage. They even talked about a syndrome similar to the Y2K. Everyone expected to be hit with fines as of July 1 or 2. There was a wave of panic. In reality, not

Industry committee  To answer your question, I would say that Canadians increasingly want to receive emails, but they have two conditions. First, they want to decide for themselves who can send them an email. Second, they want the email's content to be relevant. I was saying earlier that Canada had

Industry committee  In 2003, Australia passed a law that is very similar to the Canadian Anti-Spam Legislation. It is based on prior consent and provides for unsubscribe mechanisms, mandatory identification and fairly harsh penalties. That legislation has been in force in Australia for nearly 15 yea

Industry committee  I would say so. What we provide, at the prices I mentioned, is a comprehensive compliance program. We conduct an audit, issue recommendations, guide companies in the implementation of compliance recommendations, and provide them with a written compliance policy and records. It's

Industry committee  Okay, I will be brief. Narrowing the scope of CASL today would help encourage Canadian businesses to maintain an outdated marketing approach rather than to harness innovation and prepare to meet current challenges. CETA has just come into force, and Europe has passed legislatio

Industry committee  Thank you very much, Mr. Chair. I would like to thank all the members of the committee for inviting me to appear today. I have noticed that the media have not reported much on the committee's work, and yet you do excellent work, both for companies and Canada's economy, and for

Industry committee  Very well.