Industry committee  I smiled when you said that. CASL for Dummies, I think, is a great idea. I'm not from the legal side, but I think any law should be fairly simple to understand so that we can abide by it. Drinking and driving is very black and white. In this CASL legislation there is way too mu

Industry committee  I agree.

Industry committee  Show examples. The record-keeping is a big thing. Show us exactly the level of documentation that is required if we're called upon.

Industry committee  I agree that consumers need to be protected from some of that malicious activity. What we're seeing is that the legislation has impacted legitimate email marketers who are trying to do a really good job of sending consumers in Canada relevant offers and relevant content, and, in

Industry committee  It's a great question—

Industry committee  Absolutely. I don't think that PlayStation expected to be hacked. I believe they were trying to protect their consumer data as well as they could. The reality is that the digital world is evolving more quickly than a lot of people suspected, and there's malicious activity. Mr. Le

Industry committee  It was the six-month inquiry versus the two years of EBR. If someone makes an inquiry on a form, you have six months of implied consent, whereas if you have an existing business relationship and download—

Industry committee  I don't think the government's website is actively updated as often as it could be, so its website is one low-hanging fruit. It could probably put out more webinars. I've joined several webinars, and sometimes the questions aren't directly answered, so even the answers to the que

Industry committee  Get rid of the six-month and two-year requirement.

Industry committee  It's an unnecessary complexity for a lot of organizations. Consumers don't necessarily understand the “implied” relationship, and it's difficult for organizations to manage. It's unclear for a lot of companies what defines six months versus two years, so the impact is that some o

Industry committee  I don't believe it's adequate. As an agency, we do a lot of consulting, so our clients are well equipped in terms of what needs to happen to be CASL compliant, but a lot of organizations that we don't work with come to us and ask us for advice. It's way too complex. There's a lot

Industry committee  What we are asked a lot is, “Are we allowed to use social media platforms like LinkedIn as a way of communicating in the B2B environment?” There is a lot of uncertainty as to whether people can use LinkedIn. The email address is conspicuously published. Does that give me six-mont

Industry committee  Yes. We talk a lot about the level of risk that organizations are willing to take. A big financial institution with a big brand is going to have a very low level of risk, whereas a smaller organization might be willing to take a little more risk, so its policies and procedures ma

Industry committee  Absolutely.

Industry committee  Yes, I can. We work with a lot of financial and insurance companies and some big global brands. A big financial institution might have upwards of 40 different CRM databases, and the law states that you have to track down to the individual every single communication they receive a