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Health committee We know that branding and marketing directly influence youth. If the industry does not think that packaging influences anything, we're not sure why they are so vehemently determined to keep the 25% of marketing leeway they currently have. What we would want to see is indeed that
February 12th, 2018Committee meeting
Maxime Le
Health committee In the same vein, I would like to elaborate on what my colleague said. Making health-related messages more prominent on cigarette packaging increases the likelihood that young people who are already addicted to nicotine will seek out the appropriate assistance to try to kick thei
February 12th, 2018Committee meeting
Maxime Le
Health committee Can I add something? During the summer at Freeze the Industry we held a “plain party”, an educational night for our local communities. We went to an ice cream shop, stood outside, and basically educated the people who walked by, especially the youth, about the benefits of plain a
February 12th, 2018Committee meeting
Maxime Le
Health committee Right now the mandate of Freeze the Industry is to make sure that young people don't take up smoking. Because vaping could perhaps be a sort of gateway and because it, combined with marijuana, could contribute to increased smoking rates, we believe that it should not be allowed t
February 12th, 2018Committee meeting
Maxime Le
Health committee Absolutely.
February 12th, 2018Committee meeting
Maxime Le
Health committee I agree with Health Canada that it should be the only regulatory body to determine whether or not it is a safer alternative, and to pass on that messaging through their packaging, or or whatever it deems appropriate.
February 12th, 2018Committee meeting
Maxime Le
Health committee Our position still stands that we would support Health Canada's distributing that sort of messaging and making sure that it gets across clearly. It's not the responsibility of tobacco companies or e-cigarette companies or whatever to advertise that to their consumers.
February 12th, 2018Committee meeting
Maxime Le
Health committee Back when I was in high school there was a smokers' pit outside every morning, at lunch, and after class. Nowadays when I'm not busy studying or conducting research on population health, serving as a patient adviser to the Ottawa Hospital, or advocating for tobacco endgame measur
February 12th, 2018Committee meeting
Maxime Le