Canadian Heritage committee  I think there are many different ways that you can look at this. Again, from my own experience looking at how government funding works, one of the best ways is to look at funding which doesn't simply go on a project basis. It's funding that may carry on for three, four, five years, because that's what allows museums to start looking at resource mobilization and increasing their capacities.

Canadian Heritage committee  You're absolutely right that when it comes to creating exhibitions and events, it is absolutely vital to judge what our visitor response has been. We actually do incorporate a number of different methods to judge visitor satisfaction, the most important of which is simply surveying people immediately after their visit or the event.

Canadian Heritage committee  I don't think there's much that differentiates us. We face exactly the same challenges all these other museums face, and that is, how do you get people though the door? How do you get the attention from the media and the press for what you do? No matter what you spend on marketing, the number one way to get people through the door is word of mouth as well as reports from the press.

Canadian Heritage committee  Thank you very much. I'd like to begin with a bit of personal background so you know who I am. I'm the director of the Aga Khan Museum. I've been the director since 2012. The museum opened in 2014, so as a museum we've been open for the last three and a half years. My own personal background is that I'm actually a Greek archeologist.