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Canadian Heritage committee  There are a lot of things on YouTube. We are interested in everything related to the music sector, because we represent the workers in that sector. These platforms have teams that interact with the music industry. They decide on editorial policies and recommend content on the ba

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Thank you for that question. According to SOCAN's figures, royalties paid to our members have declined by 24% since 2016. That's an enormous drop. We know that music publishers play an important role in developing talent and supporting author-composers in writing songs that can

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  No, I don't believe they do. The CRTC hasn't done anything for the past 20 years. We've been consulted since 2016 on the modernization of the act. At the time, it was within the “Creative Canada” policy framework. After that, if memory serves me, there was a CRTC report, followe

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Really, I think we need to get this bill adopted, and then we can go in front of the CRTC. That's where the details will be decided. We need flexibility. We have to understand that the francophone music sector is a small sector. Sometimes we can be—I'm going to go back to the u

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  To answer your question, I'm not really sure of the definition of that term. Based on the one I've been given, they're creators who depend on platforms as a priority distribution method. However, based on that definition, the music sector is digital first. So we have to pay atte

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Thank you for that question.

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Thank you for that question. As I mentioned earlier, right now, the platforms alone choose the winners by using the recommendation tools.

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  , I said the recommendation tools are guided solely by the undertakings based on their financial interests. Cultural considerations are simply not taken into account. The recommendation tools aren't just algorithmic. Even when they are, the platforms sometimes choose key artists

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  SOCAN now receives more revenue than it previously did, but the royalty distribution involves fewer Canadians. As I said in my opening statement, when we compare revenue from traditional sources to revenue from online undertakings, Canadians receive 34% of traditional revenue bu

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  The problem isn't the algorithms as such, because technology is good. It's the way they're being used because undertakings are allowed to operate based solely on financial considerations. We aren't interested in the details about algorithms. The fact is that the francophone musi

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  I definitely think so. From a legal standpoint, that will enable undertakings to avoid appearing before the CRTC in any way or gathering information…

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Thank you for that question. Our sector would become virtually non-existent in the public's view. It would become a kind of museum exhibit. Without public funding, it could lose the ability to generate revenue. The main challenge is really to reach the audience. To do that, you

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Thank you, Mr. Champoux. You have a pretty good voice too. If I may, I'll begin by clarifying what Bill C‑11 says about social media broadcasting activities. Clause 4 concerns the content uploaded by users, not generated by them. The process of uploading content tells us very l

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  Good morning, everyone. Madam Chair, thank you for inviting me to appear before the committee. I am very pleased to represent the francophone music sector, which at times is overlooked in discussions concerning the Broadcasting Act. The Association des professionnels de l'édit

May 24th, 2022Committee meeting

Jérôme Payette

Canadian Heritage committee  No. Obviously, visibility is important. We want people to listen to our music. This also has an impact beyond the Internet. People buy concert tickets and T-shirts, for example. It's fundamental. The music is also used in audiovisual productions. Many things stem from the contac

March 26th, 2021Committee meeting

Jérôme Payette