Information & Ethics committee  We're still determining internally what the most appropriate structure is. We expect it will be a separate entity that we'll then register. That entity will be the one ultimately running third party political ads for the upcoming election. That's not something we've made a final

Information & Ethics committee  Yes. If this committee has any concerns—and I know it does with respect to data breaches and privacy—we're certainly open to being regulated by privacy legislation—

Information & Ethics committee  If you see a lacuna there, Mr. Erskine-Smith—

Information & Ethics committee  I can't speak to the process by which they were selected, Mr. Erskine-Smith. Again, that's something the vendor would have decided on.

Information & Ethics committee  That was pretty much the case, yes.

Information & Ethics committee  It was to see where the electorate was in terms of whether the polling was an accurate reflection of what was going on on the ground. We were interested in it. We wanted to motivate voters who were concerned about the issues that Ontario Proud considered—

Information & Ethics committee  Yes. Ultimately, it was voter identification to a certain degree.

Information & Ethics committee  The vendor assured us that it complied with any relevant privacy legislation that would apply to its work, as well as CASL.

Information & Ethics committee  That's correct, one of its databases.

Information & Ethics committee  The NationBuilder database would be cross-referenced with some of the Facebook information that you describe. A lot of that was started with soliciting email addresses from individuals, so that goes directly into NationBuilder, as you can appreciate—

Information & Ethics committee  No. It was aggregated data that we received from the vendor, so that specific data I don't think would be of any utility to, and it isn't—

Information & Ethics committee  We get the results from the vendor. If you can understand what we were doing.... It was categorized by area code. We saw what the results were—

Information & Ethics committee  That's correct. Then the vendor would follow up with phone calls to encourage participation.

Information & Ethics committee  The aggregated data was provided to us, yes.

Information & Ethics committee  A lot of it was just “Press one”, “Press two” or “Press three”.