Canadian Heritage committee  As the public broadcaster, our objective is not to make money, but to provide a service and fulfill our mandate. As I was saying earlier, our criterion concerning the return on investment is not that we have to do something else, but that we absolutely must do it differently. Fo

Canadian Heritage committee  No, not in the short term.

Canadian Heritage committee  I would say that there is a balance in news coverage that private broadcasters and the public broadcaster in Canada can provide. I feel the same neutrality and objectivity on both sides. I don't feel that the American trend is currently manifesting itself on the Canadian side.

Canadian Heritage committee  This is greatly a matter of brand trust. That is what we are seeing in all age groups. When we present the Radio-Canada brand, people know they will receive quality information they can rely on. During the election campaign, we also add fact checking. Every day, we check what has

Canadian Heritage committee  That has increased our viewership. The programming we offer on platforms does not really vary from one platform to another. There are just more broadcast windows. Very often, a televised show has its first broadcast window on TOU.TV and ends up on ICI Radio-Canada Télé six months

Canadian Heritage committee  Exactly.

Canadian Heritage committee  May I answer, Ms. Tait?

Canadian Heritage committee  Last week, we unveiled our strategic plan for the next three years. One of the realization we have come to is that the CBC/Radio-Canada programming is very good for young children—those between the ages of three and five—but that we have given up on the rest of youth programming.

Canadian Heritage committee  My answer may cost me when we next negotiate with artists.

Canadian Heritage committee  To tell you the truth, this is a phenomenon that is unique to the Canadian francophonie—in other words, the Canadian star system. It leads to the success you referred to. Out of the 50 most watched shows, 46 are Canadian; that is the figure I use the most. It is very much based o

Canadian Heritage committee  So I think there is still a future for linear television, just as there is a future for digital content. I would like to add something concerning a point you raised earlier. The public broadcaster does not really have to do different things than the private broadcaster, but it m

Canadian Heritage committee  I often joke that it is easier to manage growth than downsizing. Unfortunately, we are in a downsizing environment, and we have to maintain our service for all our audiences. So linear services are still important. Digital services are also very important if we don't want to skip