Canadian Heritage committee  Specialty channels were created because, at one point, people realized that there was growing interest for focused programming, whether for children's shows, documentaries, music programs, etc. Some players then took the risk of entering that field, but not conventional broadcast

Canadian Heritage committee  Good afternoon, Mr. Chairman, members of the committee, and committee staff. My name is André Bureau. I am chairman of the board of Astral Media, and I'm joined today by John Riley, president of Astral Television Networks, and by Pierre Roy, president of les Chaînes Télé Astral.