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Industry committee  I think the most critical thing is that we restore confidence in travel. People need to feel safe in order to continue to travel, to get on airplanes, to stay in hotels. That would be our primary concern.

October 29th, 2020Committee meeting

Marsha Walden

Industry committee  Thank you so much for the question. The tourism ecosystem is a very complex one of different partnerships across our nation and, really, across the world. When I was with Destination British Columbia, which was one of the provincial partners in Team Canada, we very much worked w

October 29th, 2020Committee meeting

Marsha Walden

Industry committee  Certainly, I'd be happy to answer that. Our commitment to the domestic market this year will be about $35 million. What we are doing is supplementing the activity of the provinces, which are focusing primarily on intraprovincial travel. Destination Canada's role is to promote i

June 22nd, 2021Committee meeting

Marsha Walden

Industry committee  Thank you. I'm happy to do so. We have a long-standing relationship with Parks Canada because they are such an important asset for Canada's tourism industry. By way of example, for instance, this afternoon we are holding a national webinar. We are hosting Parks Canada to help sh

June 22nd, 2021Committee meeting

Marsha Walden

Industry committee  Thank you, Monique. As part of our new strategy to work on destination development and the product and supply side of the tourism industry, we have relationships with the regional development agencies right across the country. Those are still just forming up, I would say, as we

June 22nd, 2021Committee meeting

Marsha Walden

Industry committee  Thank you. I'm happy to answer that. Yes, our current funding is in the order of $96 million, and $100 million was proposed in the April budget as additional funding for Destination Canada. It's over a three-year period. It's somewhat front-end loaded. Although those discussions

June 22nd, 2021Committee meeting

Marsha Walden

Industry committee  We certainly have an ongoing conversation with our ministry on the conditions and state of the industry, on what our industry is asking for, and some of the advocacy bodies like the Tourism Industry Association of Canada are very vocal on these issues and have ongoing conversatio

June 22nd, 2021Committee meeting

Marsha Walden

Industry committee  Thank you. Maybe just at the very highest level I'll say that we really see our role in helping our industry contribute to the quality of life of communities right across this country, while we're enriching the lives of our visitors [Technical difficulty—Editor] people and places

June 22nd, 2021Committee meeting

Marsha Walden