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Canadian Heritage committee This has been a very interesting dialogue so far. I think it gives all of us opportunities to correct misapprehensions across the divide. I just want to point out, first of all, that Canadian producers have always been globally focused, and the reason for that is that the produ
June 1st, 2022Committee meeting
Reynolds Mastin
Canadian Heritage committee Mr. Payette is a member of the Coalition for the Diversity of Cultural Expressions. Unlike Mr. Payette, the CMPA and our members, because overwhelmingly our business is conducted with Canadian broadcasters and streaming platforms, we don't have the same level of expertise as Mr.
June 1st, 2022Committee meeting
Reynolds Mastin
Canadian Heritage committee Absolutely.
June 1st, 2022Committee meeting
Reynolds Mastin
Canadian Heritage committee Change is needed to correct this market imbalance. The bill should ensure that the CRTC is empowered to require and enforce collective terms of trade between these buyers and independent Canadian producers. Terms of trade would provide a code of baseline conditions to be used in
June 1st, 2022Committee meeting
Reynolds Mastin
Canadian Heritage committee Good afternoon, Madam Chair and committee members. My name is Reynolds Mastin, and I am the president and CEO of the Canadian Media Producers Association. The CMPA represents more than 600 companies across Canada engaged in the production of Canadian programming. With me today
June 1st, 2022Committee meeting
Reynolds Mastin
Canadian Heritage committee We are confident that would be a giant step forward in that direction to ensure that those players who are operating in our marketplace, who are based outside of our borders and who are accruing very significant benefits from the Canadian marketplace will invest back in that mark
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee It may not be easy but I think that there's a recognition, even amongst these players, that the days where it was a free-for-all for them and they could behave as they pleased is no longer acceptable to Canadians.
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee Just very quickly, the two things that we haven't touched on are one, proposed paragraph 3(1)(f), which relates to Canadian talent and making sure that our Canadian broadcasting system makes maximum use of Canadian talent. We would ask the committee to perhaps revisit the propose
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee Thank you very much for the question, Mr. Housefather. In fact, our codes of practice language in the amendment is inspired by what happened in the U.K. You rightly note that codes of practice were first introduced in 2005. Within the span of eight years, the capitalization of t
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee One of the things we very much welcome in the bill is that there is an explicit focus on discoverability. That would be part of the public proceeding that the CRTC would launch, in which obviously the streamers would participate—and we would as well—to determine what the best way
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee I believe the tide has shifted. We are all watching very carefully what is happening in Australia. We applaud what the Australian government is doing. We welcome the fact that Minister Guilbeault has stated his support for Australia's stand. We see this as part of a global tren
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee The key elements are all there. We've mentioned a couple of other elements that we would like to see in the bill, but there's no question that it represents a giant step forward from where we're at.
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee The most important are codes of practice, because they enable the producer to hold on to their IP. Damon, you held on to the IP in The Book of Negroes. What now has been the result of that?
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee Thank you very much for the question. We have conversations all the time with our broadcaster partners at both the association level and the producer level. We know that broadcasters are certainly coming before you in certain cases and talking about the need to reduce their regu
February 22nd, 2021Committee meeting
Reynolds Mastin
Canadian Heritage committee Thank you very much for the question. In the typical negotiation, particularly those that our smaller members encounter when they're negotiating with a streamer or a broadcaster, they are increasingly expected to essentially hand over all the rights to that piece of IP they have
February 22nd, 2021Committee meeting
Reynolds Mastin