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Canadian Heritage committee  It also stars Canada's Elliot Page. No, The Umbrella Academy would not count as Canadian content.

May 31st, 2022Committee meeting

Stéphane Cardin

Canadian Heritage committee  The definition only recognizes the subset of the productions that we make in Canada. As I mentioned, projects that we own or fully finance are not recognized because of the copyright ownership requirements in current certification criteria. The content that we work on in collaboration with Canadian broadcasters and independent producers counts toward CanCon certification criteria.

May 31st, 2022Committee meeting

Stéphane Cardin

Canadian Heritage committee  Thank you. Madam Chair and members of the committee, thank you for the opportunity to address you today. Since we appeared before this committee in February 2021, we've continued to invest and grow our footprint in Canada. Last fall, we opened our corporate office in Toronto and hired our first local content executives.

May 31st, 2022Committee meeting

Stéphane Cardin

Canadian Heritage committee  Along with the other members of the Motion Picture Association–Canada, we've proposed amendments to subsection 5(2), in Bill C-10, essentially to ensure that the CRTC considers competition, innovation and affordability in its broadcasting decisions, and that regulation should be efficient and proportionate to its purpose.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  We support the framework proposed in Bill C-10 as introduced last November 3, but I'm also telling you that we want to do more here in Quebec.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  I don't have the exact figures for the ratio between acquisitions and original Netflix productions. They're both significant. In terms of our productions in Quebec, we have produced comedy specials and the feature film Jusqu'au déclin, which is an original creation, but we have also acquired several feature films, including 1991, Bon cop, bad cop, Bon cop, bad cop 2, Les affamés, and others that were once in our catalogue but are no longer there because the rights have expired.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  No. Certainly, as far as the francophone proportion is concerned, we have to make additional efforts. I'll give you that. We are not hiding the fact. It is part of the reason why we decided to open an office in Canada. Our goal is to broaden our relationships with Quebec creators.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  Netflix's success is due in part to the fact that we make life easier for our users, our members, I should say, when they make choices and find what interests them. They can simply use the traditional search tool that allows them to indicate “Quebec” or “Quebec production,” consult our “series” or “feature film” categories, which include a Canadian section.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  Ms. Ien, as I mentioned a little earlier, the concern we have is that even when the majority of key creative positions are held by Canadians on shows that we produce, there's also another element: That's the element of financing and ownership, which can preclude a production from being certified as Canadian even if, as I said, 10 out of 10, or eight out of 10, or six out of 10 key creative positions are held by Canadians.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  It's the concept of like for like, and appropriate contributions considering the nature of the service. Again, we are not saying we do not wish to contribute. We want to participate in the system. It's just that doing so should be done in a manner that takes into consideration the nature of our service.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  Our business model is very simple. We have a single source of revenue: the subscriptions of 7 million Canadian households that use our service in their homes. We don't sell advertising. So our revenue model is simple and clear.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  From the very beginning, when the Quebec government asked us to collect the sales tax, we collaborated with them. We are doing the same with the Government of Saskatchewan, and we will do the same with the Government of British Columbia as of April 1. As for the federal sales tax, we will be collecting it as of July 1.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  Thank you for your question, Mr. Rayes. As we said in our presentation, we support the flexible framework proposed in Bill C-10, as introduced last November 3. However, from the time the bill was introduced, during some of the discussions the department had, the possibility was raised that Canadian spending obligations similar to those currently applicable to Canadian broadcasters—there was talk of 25% to 45%—could be imposed on online entertainment services.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  I think the main difficulty is simply related to the definition of “Canadian production”. Let's take the example of the movie Jusqu'au déclin, which was shot in Lantier, in the Laurentians, and was written and directed by a Quebecker, with an all-Quebec film crew and whose entire cast from Quebec.

February 26th, 2021Committee meeting

Stéphane Cardin

Canadian Heritage committee  They would be fairer already. But, as I was also saying, I think that the premise of Bill C-10 is to recognize the differences between different types of services and to impose obligations that take into account the specific nature of these services. Once again, between an online entertainment service and a broadcasting group that offers a much broader range of programming including, as I said, news and sports, things just have to be fair.

February 26th, 2021Committee meeting

Stéphane Cardin