Agriculture committee  Yes, definitely. Consumers are demanding more and more products where they can see where it comes from and how it's made. Consumers are more and more educated. As Mr. Lévêque said, those who are 30 and younger easily jump on anything to try to understand where food comes from.

Agriculture committee  It could, for sure. In my introduction, when I said the coordination effort, that's one of those. I have seen some maps from Agriculture Canada's research people that show where soils are degraded and where soils are in better shape. It's essential that these maps, these learni

Agriculture committee  That's an interesting question. The principles themselves apply whether you're in a supply-management system or an open system. It's the same science behind the whole thing. However, with supply management, we do not have the direct contractual connection with farmers, so it's d

Agriculture committee  That's right. If it were not for COVID, I would probably be right now in a field of oats in Saskatchewan or Manitoba, for sure.

Agriculture committee  I think that if the government makes some monetary investments towards improvement—we put in some money and the farmer puts some money in too—so some sort of.... I'm not sure of the name for exactly this type of—

Agriculture committee  —co-operative or consortium or whatever. These are great ways to move the needle for sure. We would maybe want to make sure that everybody gets recognized in this partnership.

Agriculture committee  True certification must be created, like for organic food, except that we could say it is free today. More seriously, certification would be needed to ensure that food entering the country meets certain requirements.

Agriculture committee  Yes. For the time being, when it comes to the environmental footprint, products coming from Europe are fairly similar to what we have in Canada. So it is pretty similar, but this footprint can be twice as large in other countries.

Agriculture committee  The packaging issue is absolutely crucial, and this is not the first time we are working on it. The work is ongoing, and our objective is for 100% of our products to be recyclable, reusable or compostable by 2025. That is absolutely crucial. We are still trying to get as close t

Agriculture committee  That's a very interesting point of view. Standards for quantifying or qualifying regenerative agriculture don't really exist. Danone worked with non-government organizations in Europe to develop standards. It used a third party to establish credibility and develop standards.

Agriculture committee  Yes. I'll start with the testimony. I have many examples from the 34 farms that are part of the 100,000 acres in the United States. Closer to us, I've been able to meet with at least two Quebec growers who are into what we call in French “les grandes cultures”. I'm sorry; I am n

Agriculture committee  The tool we most commonly use is the Cool Farm Tool, which is available and already widely used in a number of countries. The reason we use it is to make sure we are comparing apples with apples when we look at agriculture in different countries. I wouldn't say it's the most cha

Agriculture committee  No, not automatically, but it could be required. Within a single province, some areas have better performance than others, so it may be necessary to take things a step further in terms of soil characterization.

Agriculture committee  Generally, Danone's model throughout the world is based on contractual arrangements directly with farmers. We make every effort to be as transparent as possible, opening the books to really understand input costs and build them into our pricing. Earlier I said that farmers have

Agriculture committee  Yes, absolutely. We work with a consulting firm, which developed agriculture models to measure the real numbers out in the field. That is paramount; it's the first principle of ongoing improvement. Introducing those programs is consistent with the principle of ongoing improvement