Industry committee  Yes, we can get that information to the clerk.

Industry committee  If the chair will allow, I will pass that question to Ms. Walden.

Industry committee  We are working more closely with the regional development agencies. I think Marsha could quickly provide a little more context about that.

Industry committee  Yes, definitely. I would say our parks are an enormous asset for our country in terms of appealing and attracting visitors—the clean air and open spaces. It's definitely something that we're going to continue to be profiling in our marketing.

Industry committee  It's a conversation that I haven't been involved in, but as we go forward and looking at [Technical difficulty—Editor] be considered.

Industry committee  As I previously alluded to, I am not involved in any discussions with the government over the border openings. We do provide market research and intelligence to ISED and the government, but really, we take our direction from the Government of Canada. That being said, as I mentio

Industry committee  I would begin by saying that the impact the pandemic has had on tourism is not an issue only faced in Canada. It's an issue that's been faced globally and of course it's had a devastating effect on our industry. No one could have predicted where things have gone. Certainly, it's

Industry committee  Destination Canada is a Crown corporation. We are not involved in policy decisions, so I haven't been privy to any conversations around the timing of the border opening. We take our direction from the government and the Public Health Agency. That being said, we are waiting for f

Industry committee  As I mentioned, we work closely with [Technical difficulty—Editor] the provincial and territorial marketing organizations across the country. Our focus is really in terms of our mandate, which is to provide marketing, intelligence and consumer research. Those are the areas we're

Industry committee  As I mentioned, our focus really is on marketing, research and intelligence, so certainly we aim to [Technical difficulty—Editor] experiences across the country. It's something we're very involved in, so that is something we would promoting in that respect.

Industry committee  Absolutely. Since completing my MBA, I have had more than 20 years of experience in marketing, working with consumer-driven industries. I started my career in consumer package goods with Johnson & Johnson in Toronto. From there, I moved over to L'Oréal Canada in Montreal, and

Industry committee  Absolutely. I think one of our key advantages is our team Canada approach, which has really shone in the past year and a half. We work very closely with all of our counterparts at the provincial and territorial destination marketing organizations. We communicate regularly, and we

Industry committee  We work very closely with different partners across government. Certainly, the parks are of key interest to visitors. I can attest to that from working on the Rocky Mountaineer, where Banff, Jasper and Lake Louise are key assets for us. If you would like more details on those pa

Industry committee  Certainly. You're absolutely right. We've pivoted to a mostly domestic plan, given the current times. We're very sensitive to the health restrictions and have aligned our activities with those restrictions as they unfold. The first step for us has really been to communicate the i

Industry committee  I don't have all of the numbers in front of me. If Marsha would like to weigh in with the specific numbers, I would pass it to her, or we could get the information to the clerk.