Fisheries committee  Yes. Anything related to advertising is so broad. It's about reaching as many people as possible and making sport hunting more accessible.

Fisheries committee  The heart of the market is Montreal and Toronto, whose populations are so far from the ocean. There is also a lot of work to be done in parallel to educate these people, as we said earlier. People who want to become hunters are already open to the idea of consuming the products.

Fisheries committee  We're already doing that. We just finished the Canadian fish and seafood opportunities fund program, for which we received $2.94 million. We've been doing influencer campaigns with vignettes on seals and fur, both for indigenous and non-indigenous products. We did a lot of online advertising, because it was during the pandemic.

Fisheries committee  My job is actually to help Canadian businesses promote their products, and there are already so many good products out there. Heme iron is one. It's a very specific niche market, but there are so many other markets that are covered right now. For example, with the seal oil, like Mr.