Information & Ethics committee  That's not true. For many of the members of the Canadian Marketing Association, it's been effective since 2001. For some of their members it's only been effective since January 1, 2004, but it's been around since 2001, and they all knew about it.

Information & Ethics committee  There was one case where we made a complaint against the company, and it was the third time. It had been complained about twice before, and you could determine that.

Information & Ethics committee  Well, I think it's fine. I think it's a good idea to have reasonable grounds. I think there is a place, however, for spot audits, like randomized spot checks, if the commissioner has the resources to do that, where it doesn't have to be a company against which there have been sev

Information & Ethics committee  I'm not sure. The money they're getting right now, $16 million, is a pretty decent amount of money. I don't have the ability to judge what you can do with that.

Information & Ethics committee  There are a number of complaints that are disputes between one individual and one company, and those absolutely are appropriately dealt with through mediation, resolved and settled, and no one's name needs to be published in those cases necessarily. But there are many more, cert

Information & Ethics committee  No, I think the release of the corporate name should be after the findings have been made.

Information & Ethics committee  I know that for many years PIAC and also CIPPIC have been calling for the naming of organizations that have been found delinquent under the act.

Information & Ethics committee  The Competition Act is similar.

Information & Ethics committee  Absolutely, and if businesses do, then there is not going to be any problem. What PIPEDA does is it takes an industry code of practice, developed by industry, and just turns it into legislation so that perhaps the minority of bad actors out there are also caught. The good guys ar

Information & Ethics committee  Yes. Opt-out consent is absolutely the standard in the marketing industry. It is allowed under PIPEDA.

Information & Ethics committee  That's a very good question. It was asked earlier, I think, too. I think it's used in situations where it's inappropriate. I think you can do opt-out consent well if you give people proper notice, if you tell them up front, and if you bring it to their attention, effectively--

Information & Ethics committee  I think opt-in is a much better approach, and I think organizations should be using opt-in. I think they're getting away with uninformed consent and consent that's not meaningful consent, because in many cases they're using opt-out and they're not doing it properly.

Information & Ethics committee  It doesn't seem to be working. I think the threat of order-making powers might help, but I think organizations are seeing right now a policy of not naming names, so they're feeling quite comfortable that they won't be named.

Information & Ethics committee  That's what we found in our study, yes.

Information & Ethics committee  Tens of thousand.