Canadian Heritage committee  The campaign would be a joint effort. Everyone has a role to play. Broadcasters have a share of the responsibility, and the Government of Canada as a whole will also undertake—

Canadian Heritage committee  It is a joint effort.

Canadian Heritage committee  Our department is in the driver's seat. I bring all the parties together for discussion.

Canadian Heritage committee  Precisely.

Canadian Heritage committee  It will be done in steps. We already have a 1-800 line and a Web site. In the next few weeks, we should be launching an advertising campaign.

Canadian Heritage committee  From memory, it is 1-777—

Canadian Heritage committee  There is one, but we had to create it.

Canadian Heritage committee  We will find it, because it would be a good thing to have in the public record.

Canadian Heritage committee  The English site is www.digitaltelevision.info.gc.ca. The French site is www.televisionnumerique.info.gc.ca. The 1-800 number I mentioned earlier is actually not a 1-800 number, it is 855-DTV-5050 or 855-TVN-5050.

Canadian Heritage committee  I completely agree.

Canadian Heritage committee  There will be an ad campaign. The details have not yet been finalized, but there will be a multimedia campaign. I would give you more information, but we did not want to do the campaign before getting a final decision from the CRTC on the public service announcements.

Canadian Heritage committee  Yes, of course. As for the public process undertaken by the CRTC regarding the public announcements, if you read the comments, you will notice that most of the participants said that starting the campaign too early was risky. I know you have questions for me, but if we start gett

Canadian Heritage committee  You need to know the information in order to get it out there. We have Web sites, we have the 1-800 number. Broadcasters still do not know exactly when they will be transitioning. It may not necessarily be August 31. That is when analog over-the-air broadcasting will end in certa

Canadian Heritage committee  Merci beaucoup, monsieur le président. In front of you, ladies and gentlemen, you should have a dark blue covered deck. I was actually not going to have speaking points, but I will just speak to the deck as we go through. It's about 10 pages. As you know, I don't usually have pr

Canadian Heritage committee  I can answer your first question. Certainly, as the Minister said, the CBC's plan reflects what we have heard, what the CBC has heard, and the recommendations of this committee itself. However, the process isn't over. There is the strategic plan, but the CBC's licence will short