Industry committee  Thank you. The long term is really the focus of the CTC's strategy for the Olympics, working with the industry. We've learned a lot from other countries that have hosted the Olympics before us, especially Australia. They felt their strategy had really worked well to deepen trave

Industry committee  We will be working with all of those receptive operators here in Canada and also the tour operators that have the ability to market. This is still a controlled environment. What is interesting for us, and maybe the one benefit of having waited so long for this, is that we've se

Industry committee  Three out of four of our travellers are coming from the U.S., and almost half of our international revenue is coming from the U.S. It is our most important international market by far. It has been in decline, but that's not to diminish the importance of this market going forward.

Industry committee  Thank you. The CTC base budget, which would be our base appropriation from government, is $74.8 million this year. And that's slightly less than what it was last year. It has been on a decline—I guess the CTC was created as a crown corporation—but that decline has flattened some

Industry committee  I can answer that from the point of view of how we're responding to it from a marketing point of view. The CTC, as a crown corporation, is not a lobbying organization with respect to the policy decision. But from a marketing point of view, we are working very hard with our airlin

Industry committee  Thank you for the question. I can tell you that the CTC was not consulted in advance of the announcement. We've been working very hard since the announcement was made to mitigate the impact of that in the market, and we have been having some success in terms of the campaigns we

Industry committee  Thank you. Yes, we've been anxious for this agreement for some time, not just because it allows us to attract and receive group tours from China, but most importantly from our point of view, it allows us to market freely in that marketplace, which we've been restricted from doi

Industry committee  Thanks, Mr. Chairman. Good afternoon, honourable members. We're pleased to have the opportunity to meet with the industry committee in support of a study on the economic performance of the service sector in Canada, with a focus on tourism. First let me say that the Canadian Tou

Industry committee  Yes, we do. We've been working very closely with Quebec 400 for a numbers of years now. Last year we brought our major international marketplace, Rendez-vous Canada, to Quebec City. This year we're bringing our media marketplace to Quebec City, which is called GoMedia. We're brin

Industry committee  We're not hiring travel writers. These travel writers are hired by the publications they work for. What we are doing is working with Quebec to host these writers in Quebec City during the 400th celebrations, specifically July 2 to July 6. They are not people who work for CTC. We

Industry committee  Yes.

Industry committee  I'll just clarify. Of the $70 billion, it used to be two-thirds and now it's about three-quarters of that amount that is domestic spending. So $16.6 billion is coming from international markets. So we have $16.6 billion coming into our economy, and Canadians are spending about $2

Industry committee  Measuring the effectiveness of our programs against the overall tourism performance in Canada is a very big focus for CTC, so we can certainly get you the information on what we are doing to measure the specific effectiveness of our programs and also the programs we implement wit

Industry committee  We work very closely with marketing partners in Quebec, both at the City of Quebec and at the City of Montreal. The Province of Quebec is very invested with us. In terms of our focus in New England, we're primarily in the Boston market. Our marketing in that market would include

Industry committee  No, I said that we are marketing. We did market that event as part of our overall campaign, working with our partners in Quebec, yes, and in New England, primarily in the Boston area.