Industry committee  We do not place individual ads for Canadian events independently. We work with the events in those areas. In the case of this air show, we were working very closely to get media stories as well, not just paid advertising.

Industry committee  I certainly can get you information on what media coverage we helped generate on that event, yes.

Industry committee  Yes, the U.S. numbers you see have been going down quite dramatically. The greatest decrease is in the day travellers who have been coming across the border historically. That number has dropped quite dramatically, about 40% over the last five or six years. The number of air trav

Industry committee  We're focused on a number of markets in Asia-Pacific, specifically China, Japan, South Korea, and Australia. We've been doing ongoing research to determine how best to attract visitors from those markets, and we've been doing very well out of the markets of South Korea and Austra

Industry committee  Thank you. We have been working hard to compete for the China market and we have been experiencing growth. Up until last year, growth was in the mid-teens to 20% per year. That growth slowed last year to less than 10%, and we expect that will be our situation in 2008. There ar

Industry committee  Our target with ADS is a 25% to 30% growth rate per year, year over year.

Industry committee  Our base right now is about 180,000 visitors from China. As I said, our growth now has slowed to about 7% to 10% per year, but we think that with ADS we could increase it to around 25%.

Industry committee  We'd like to be. Of course, what the overall capacity would be depends upon airlift. We often benchmark ourselves against Australia in terms of our competition in other markets. While the math could get us up to close to a million visitors, we think the potential for Canada in th

Industry committee  Mr. Allan will be.

Industry committee  We have the official responsibility to influence as much as possible. Walt Disney World will not give us creative control of their film. It's their film, and they have creative control of everything that happens at Epcot Center and in every Disney location. So they would not give

Industry committee  We absolutely agree, which is why we have been anxious to have this project finished.

Industry committee  The new production will be going into the theatre this summer. They haven't given us a final date, but it will be during the summer months. There will be an official event to launch the film in the early fall.

Industry committee  Yes, we've heard from those operators extensively over the last number of months. The hotel association, for instance, has responded quite favourably to the introduction of the new incentive program and the extent to which it deals with the precise issue of the elimination of the

Industry committee  We certainly do have an opportunity to provide our perspective to government with respect to how policy impacts our ability to market Canada successfully as a destination, and we do that.

Industry committee  We had extensive discussions with Industry Canada with respect to the exemption piece and the impacts of the elimination of that, and we saw that reflected in the new program.