Information & Ethics committee  I'm aware of a study that is done, I think annually, by a major research company that happens to be a member of ours: TNS Canadian Facts. It monitors Canadians' attitudes towards things like online behavioural advertising, so the tracking that is done through cookies on their com

Information & Ethics committee  As to whether the size of some of these large social media companies gives them too much power, I would just respond that, yes, data is power, and they are quite powerful, but that power is somewhat tenuous. They are vulnerable, because the power is rooted in consumers' confidenc

Information & Ethics committee  Our association is on the official record, through the most recent PIPEDA review, as supporting some greater powers for the Office of the Privacy Commissioner: mandatory breach notification and greater enforcement powers. We think PIPEDA, which is over a decade old now, has serve

Information & Ethics committee  Yes, for those who violate PIPEDA.

Information & Ethics committee  In the case of our association, I think the parliamentarians and legislatures can have faith and trust based on our track record over many years and the self-regulatory mechanisms we have in place. For example, we have a mechanism called the research registration system, under wh

Information & Ethics committee  Yes. MRIA's view is that we are supportive of stronger enforcement powers for the Privacy Commissioner of Canada.

Information & Ethics committee  To sum up, MRIA prides itself on being a leader by adopting some of the strictest codes of conduct and standards globally when it comes to the protection of personal information. This is a key pillar in maintaining our industry's bread-and-butter, sine qua non relationship with C

Information & Ethics committee  Good morning. I'm Brendan Wycks and I'm the executive director of the Marketing Research and Intelligence Association, or MRIA for short. With me is MRIA member Annie Pettit, who is vice-president of research standards and chief research officer at Conversition, a leading provi

Human Resources committee  No, I'm not sure I used the term “intrusiveness” in the example I gave, but it's the bothersomeness—

Human Resources committee  Because the more robust, reliable data from the mandatory long form will no longer be available, private sector businesses will no longer be able to purchase that reliable data from StatsCan and therefore they will feel compelled to—

Human Resources committee  Because it's a civic duty, yes, that's right.

Human Resources committee  Okay.

Human Resources committee  Let me just refer back to that argument. Because the mandatory long-form questionnaire generates more reliable data, it is actually more effective at limiting intrusion into Canadians' lives by reducing poorly targeted marketing communications that would otherwise be sent to them

Human Resources committee  I'd like to make the first attempt at answering that question. And in doing so, I'd like to refer the committee to a very helpful article or paper that was recently published in a prominent journal called Canadian Public Policy. It's volume 36, number 32010, I believe, and it was

Human Resources committee  Yes, I'd be happy to. Our organization is the single authoritative voice of the marketing survey and public opinion research industry in Canada, and we represent all of its sectors. Our members are research practitioners, experts in survey methodology. There was a question ea