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Finance committee  The current situation is that funding is in place. It is the result of bringing together the publications assistance program, and the Canada Magazine Fund under one umbrella, called the Canada Periodical Fund. The challenge in the budgeting, of course, is that $15 million of that

October 25th, 2010Committee meeting

Mark Jamison

Finance committee  We'd like to continue as per years gone by.

October 25th, 2010Committee meeting

Mark Jamison

Finance committee  Thank you, Mr. Chair. Thank you for your time today, everyone. Magazines Canada is the national trade association representing the $2.2 billion Canadian content magazine media. Our members create consumer, cultural, specialty, professional, and business media titles. There are

October 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  It's a very fair statement. It certainly doesn't suggest that the print platform is declining or is in danger of disappearing, but it does mean that we can take the Canadian content base, and these magazine brands already reach consumers in ways a lot of other media content creat

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  There's a little update on that. The way the Reader's Digest franchise works, there is Reader's Digest Canada, Reader's Digest U.S., Reader's Digest Europe. They are all quite independent. But there are other magazines, like Elle Canada, and so on, that are actually franchise ope

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  The digital platform in itself is levelling the playing field because the efficiencies to get to market are much better. The Canada Periodical Fund, in its old iteration, basically paid for postal costs. Today the Canada Periodical Fund can be used to look at other forms of distr

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  It is good news. The statistics support it. I think we do a lot of “perception is reality” assessment. But the bottom line is that print is as strong now as it has been for the last five years, and the projection over the next three to five years is that the decline will only be

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  All magazines, certainly all Canadian magazines, are very niche oriented, so whatever interests people in a particular age group is what they'll be going to. Interestingly, technology and computer magazines are very popular in print, and young people read a lot of those magazines

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  We underline that while government investment is appreciated and important, total government investment in the magazine industry in Canada by all levels of government collectively is less than 4% of the industry's value. Federal policy on magazines is working. Over many years,

May 25th, 2010Committee meeting

Mark Jamison

Canadian Heritage committee  That would be me. Thank you, Mr. Chair. My name is Mark Jamison and I am chief executive officer of Magazines Canada. Jim Everson, our executive director of public affairs, is with me. Due to illness, my colleague Jocelyn Poirier sends his regrets. Jocelyn is a member of the Ma

May 25th, 2010Committee meeting

Mark Jamison