International Trade committee  Might I add just one thing? We sell—I won't get specific—on average about $400 million worth of whisky every year to 300 million Americans. How much do you think we could sell to 1.2 billion Indians?

International Trade committee  Well, I guess I'd put it this way.... I don't disagree with you. One of the facets of our business is that we have highly skilled people who make our products. As I've come to know in relation to the people who supply grain to us, for most of the farm community today that is su

International Trade committee  Absolutely, that would parallel exactly what has happened in Canada over the last 20 years.

International Trade committee  The United States is our largest market. Canadian whisky, for about 60 or 70 years, has been the biggest-selling whisky in the United States.

International Trade committee  Unbelievably so, because we have a seamless border.

International Trade committee  Absolutely.

International Trade committee  Yes, very much so. Canada exports whisky to Japan, notwithstanding some of the economic challenges that Japan is having. Canada participated in a GATT panel a number of years ago with Japan and saw Japan restructure its taxes. As a result of that, Canadian whisky has been succe

International Trade committee  Our industry is fundamentally linked at the hip to the agriculture community. If I've heard it once, I've heard it a hundred times: a master distiller will say that if you don't have great grain, you're not going to have great whisky. Canada produces great grain. In the east we

International Trade committee  Not really, no, not right now.

International Trade committee  In Canada?

International Trade committee  Oh. Well, India is the largest whisky market in the world, as I said. It's a substantial market.

International Trade committee  Well, virtually everything that is consumed—I wouldn't say 100%, but probably 98% or 99%—in India is made in India.

International Trade committee  No, not yet. In fact, we were just reading a magazine article about it. The front page of the magazine noted that India is a tantalizing market, frustrating as hell. I think everybody looks at India and sees the huge opportunity, based on the population and the fact that India'

International Trade committee  Yes, at the federal level, and on top of that, there are all the state—

International Trade committee  Not yet, but we remain optimistic. The essential issue for Canada is that virtually all of the beverage alcohol business worldwide today—it doesn't matter whether it's beer, wine, or spirits—is a global business. The challenge in front of everybody is the Canadian part of that g