Thank you very much.
Good afternoon, members of Parliament, ladies and gentlemen.
My name is Brenda Simmons, and I'm the assistant general manager at the Prince Edward Island Potato Board. Our organization represents the interests of potato farmers in our province, and we're also active in some national and international organizations that share that interest.
Our chairman, Boyd Rose, couldn't attend today, because like almost every Prince Edward Island potato farmer, he is still in the field trying to harvest his crop. At this point we have about 40% of the crop still out. We've had over 11 inches of rain in October, so we're in a serious situation. However, our directors do strongly support the questions you've identified in your letter of invitation to today's hearing.
I'll try to address several of the discussion points, and I'll start with a bit of background. Over the past 10 years we've decreased from over 500 potato farmers in Prince Edward Island to about 360 today. Our potato acreage has also declined drastically. We planted our biggest crop in 1999, at 113,000 acres of potatoes. Acreage has declined since that time, for many reasons that relate to your study of competitiveness, and in 2009 we dropped to 85,000 acres. That's a decrease of 28,000 acres, or 25%, in 10 years. We've seen about the same decrease in the percentage of farmers. It is severe and it's very real.
I will address your points on competiveness, beginning with competition levels in various agricultural sectors--retail, processing, and inputs. You know about the consolidation in retail and processing. We have basically three main retailers we sell to in the eastern part of Canada, and we deal with five processors, both large and small, for potatoes. We are fortunate that these retailers and processors seem to be viable and they pay their bills. We definitely value them as major customers of our potatoes, and we could not exist without them.
However, we do have concerns. One processor buys about half of the crop in Prince Edward Island, as they are also active in the buying and selling of fresh or table stock potatoes as well. Many P.E.I. potato farms have grown over the years, as this company has grown. It has been a valuable relationship, and it still is. However, with that level of dependence, as an industry, on one company, it's obvious that if that company experiences difficulty, our farms experience that directly and their viability is weakened.
We have situations where buyers of our potatoes are also suppliers to our farms. What I mean is that some of the buyers are also major vendors of crop inputs, fertilizer and crop protectants. It makes good business sense for a farmer to buy some of his inputs from a company that buys some, or the majority, of his potatoes. However, for that farm to be competitive, it has to buy inputs at the best possible price. We do have competition at the input supplier level, but this buying and selling back and forth can create a challenge in this regard. In some cases growers are buying higher-priced inputs as a result of this influence with their buyer, and it is not good for farm viability or competitiveness.
As you likely know, on the retail side for some chains, purchase decisions are being consolidated into a single office for most areas of the country. This year a retailer advised its potato suppliers across Canada that they will pay a certain price for potatoes. This price will be the same across the country, and it must be met regardless of the supply situation or costs in an area. If you want to sell to that retailer, you'll meet that price.
A few weeks later we heard from other potato suppliers in our province that a second major retailer was going to follow this new pricing strategy. These two companies further advised that the set price would apply to all 10-pound bags, regardless of whether they are white, red, or yellow potatoes. Normally, reds and yellows sell at a premium due to supply and production differences, but with pricing policies like this, we have difficulty achieving those required premiums.
This is a new policy. It's the first time we've had experience with it, and we'll have to see how it plays out over the marketing season. But it does give us concern at this point.
This brings us to the Competition Act. We are dealing with buyers on the retail and processing side who are national, and in some cases multinational, in scope. They have access to supply and demand information from across North America, and often globally. The producer side has not had access to the same information, and that is not a level playing field.
We know we can talk about pricing and supply within our own provincial boundaries due to the powers our organization has under the Natural Products Marketing Act, and most potato organizations across the country have similar powers within their own province. However, we understand that under the Competition Act, it is not proper for us to talk about pricing and demand with provincial potato organizations in other provinces, whether it be Ontario, Quebec, New Brunswick, or B.C. It may also be improper to talk to them about their movement and supply situation.
Our buyers have this type of information, but we don't. How can producers make informed decisions about the production and marketing of their crops without this type of information? We operate in a highly integrated North American market for potatoes, and we are also affected by the global supply situation. We need to be able to discuss this with other producer organizations and to devise a system to better track supply and demand. We've been told that fishermen have exemptions under the Competition Act. If that's correct, could a similar exemption be granted to farmers?
On the solution side, we have an organization, the United Potato Growers of Canada, that was formed in 2006 to try to bring the supply of potatoes produced in Canada more closely in line with the demand. United of Canada has provincial potato organizations as members, and together we represent over 96% of the Canadian potato acreage. We've had some success trying to build our capacity to better understand the market, but we do need help. We're modelled on our sister organization, United Potato Growers of America, which was formed the year before us to do the same thing in the U.S. I have to emphasize that we don't want to short the market or any buyer, and we don't want to see prices go to unrealistic levels. However, stable grower returns should result when producers have better information about the market and what the market requires and can produce accordingly. All segments of the industry and the economy should benefit if we can achieve this.
United of America has access to very good pricing, shipment, and supply information that is gathered and published by the USDA. We can access this data, too, in Canada, as it's published on the Internet. United of America uses this information in weekly marketing calls. Through their analysis of this data, they now know that the U.S. market can absorb approximately 1.8 million hundredweight of potatoes each week without oversupplying and causing a price drop. We have no idea what that number would be for Canada, and we're not even close to finding out. We need a system that is similar to what the USDA has. We feel very strongly that farmers will make the best possible decisions about what to produce and how to market it if they have access to accurate, timely information. We've had some success with this through United on both sides of the border, but we need more information to take us to the next level.
We know that business risk management and safety nets are not keeping farmers in business over time. Federally, we've moved away from market information in favour of other priorities, but we need to go back and build a proper, accurate, and timely system similar to what the USDA has. Some work has been done on this recently by Agriculture Canada, but it was done on a project basis by third-party suppliers. This soft money will not build and maintain the system we need. The USDA has staff and resources for their system, and we'd like to see Agriculture Canada and CFIA do the same. It isn't a project. It needs to be an ongoing line of work for our federal government. We further understand that if the government collects and publishes this type of information, it's available to all Canadians, and that is positive as well.
Another issue is market access. P.E.I. seed, table, and fresh-for-processing potatoes are exported to over 30 countries around the world each year. However, we see potential in other markets for our products, particularly the Asia Pacific region and North Africa. We're pleased to see the emphasis on negotiating more trade agreements recently, but we'd also like to see more resources for the CFIA's potato section so that they can negotiate country-specific phytosanitary potato agreements with key countries. The section is understaffed, and they seem to lack the necessary budget to get the work done. The U.S. industry gets a great deal of support from their federal government in terms of support and market access funding. This has enabled them to go after potato markets that were traditionally Canadian. We'd like to see that addressed as well.
“Buy local” initiatives are very problematic for us. The increase in these initiatives has made it more difficult for us to get shelf space, particularly in Ontario and Quebec. As a country, we should be supporting “buy Canadian”, as goods manufactured in other parts of Canada move freely and are sold in the Atlantic region. Some “buy local” initiatives, while well intended, are almost acting as trade impediments within our own country. Perhaps the Agreement on Internal Trade should look at this. We also realize that “buy local” initiatives are provincial rather than federally funded, but federal dollars are transferred to provinces, which are then able to support their farmers accordingly.
The exchange rate and transportation systems are also major issues for us. They impact all farms. We'll leave it at that for now.
As a final comment, I'd like to emphasize that we are very concerned about the decline in other types of agriculture in our province and nationally. Potatoes are grown in rotation with other crops, such as forages and cereals. With the red meat sector in crisis, our ability to produce and market the rotation crops is badly impacted.
We need a balanced agricultural economy in this country, and if we lose major sectors like hogs and beef, everything else becomes more vulnerable.
Thank you for the opportunity to address you today. I'll be happy to take questions later on.