Thank you very much. I'm glad Art was here representing the industry.
Of course, my focus today has been.... We do have concerns. I don't know whether I should repeat all of them but to be quite candid with you, we have had to take on a responsibility as an industry to assure ourselves that we would have a crop from year to year. The mitigating measures we've had to put in are called wind machines. We've invested heavily in that. I know the tender fruit industry is playing catch up, and it has to.
With the support of the wine industry, we have been very creative in how we've approached our business modelling when it comes to investing in the capital that is necessary to sustain our industry. Over the last few years the Ontario government supplied us with a business risk management program called the Ontario vineyard improvement program. It has sustained our industry and created one of the largest crops we've ever had.
Yes, I could spend all my time today talking about the loss of $425 million. What is critical to us is labelling and the fact that we need a bottle of wine that, when it says Canadian, is Canadian. It can't pretend to be Canadian because it has a label and a cork and glass. So to focus on anything else, I apologize, it would not be in the interest of my membership or of the country in general when it comes to Canadian wine.