It's an excellent question.
I would say that we are a family business. Our family has been in this business for four generations, so we think about the long term as well. It's why we're so ambitious in our net-zero carbon targets. It's why I co-chair a global effort for the retailers in the manufacturing industry to find ways to reduce plastic waste across the industry.
We have over two trillion dollars' worth of sales in manufacturing and retail committed to what we call the “golden design rules” for reducing plastic waste. We're big advocates of extended producer responsibility, which has been innovated here in Canada. We believe that system design change is ultimately going to lead to the most effective results.
We have to work really closely with the environment ministries at the provincial level and the federal level to make sure that we are putting in policies that are achievable and are actually going to deliver a constructive benefit.
This P2 is a great ambition, but it's not easy to execute. In fact, I think I would say it's impossible to execute in this time frame.
How much longer do we need? I don't know the answer. However I can tell you this: I'm really encouraged by the level of momentum that the industry has globally on this subject, so I think we're going to get it.