We use a pretty extensive process through market research. That's the first cornerstone of the process, and obviously dialogue with many of our federal partners, namely, Canadian Heritage. We do annual research on commemorative themes. We actually have now complemented that by going biannually and testing themes ahead of time.
Our process to produce coins is done well in advance and takes anywhere from 12 to 18 months, so we're a little bit ahead of the game. Every year we have a list of themes that can range across approximately 50 different categories, and we go out to the Canadian public to measure the interest and appeal of the coins that we would then depict.