We have previously tried to reach the cultural communities. Contacting the organizations and media of those communities is a good way to let them know that we exist. In our minds, the railway theme is universal. For newcomers, for example, the railway is a very easy reference point because the railway story, which is a benefit in North America and in most countries around the world, began virtually around the same time, give or take 20 years. Everyone has a heritage or a history of his or her country that can be transposed. In a country where people have immigrated, or where their family immigrated before them, they can see how to set guideposts and understand more and more about Canadian history, based on the reference points of their own history. We can also try to reach them through the media of their communities, which is a major benefit, but we have to be able to do that and have the necessary resources to do so.
On April 26th, 2012. See this statement in context.