If I could add to that, compounding the difficulty is that we have the advent of these new services, which are a new source of music for consumers. One can see some positives in that. On the other hand, what is also happening—and in the case of SOCAN, this is quite noticeable—is that what have traditionally been advertising base platforms, such as commercial radio stations and television, now see themselves in this new world in which there is a new platform. As you would expect, it is affecting their ability to generate as much in advertising revenues as they used to. There's a shift going on.
When you have a tariff such as the SOCAN tariff for commercial radio stations based on a percentage of revenue, if the revenue pie on the traditional side starts decreasing or flattening out, that change obviously has a negative impact on the revenues that are generated for SOCAN members.
The challenge, and this is what we're working hard at, is to be sure that as the new digital platforms continue to grow and develop we get a fair share of that new market. That is proving to be very difficult, given the particular business models currently being developed on the digital front.
We're working hard to get good rates, reasonable rates, as established by the Copyright Board in our case, but it's very difficult to do so in this new environment, in which in some cases these services are still in their very initial stages and many are not yet available in Canada, in fact.