A number of associations and organizations, including MusiCounts, are already in place. What MusiCounts does, and what is probably the best way to do it, is it awards grants to schools.
Students are present when the grants are awarded, and time is taken to introduce them to a Canadian artist. That artist has a chance to speak with the students, regardless of his or her musical style. The students are directly exposed to that type of music and given a chance to meet an artist following his or her performance. I think that is fundamentally important.
We also explain the complexity of the music industry and today's culture. There are so many ways to access culture that young people probably have no idea what that represents. The best way to do it is to provide it to them through very specific programs. We also present artists who tell them about their experience.