That's a very good question. It's also extremely complex. I'm not sure I'll have the right answer for you, but let me just go over what we have tried to do.
Obviously our channels are programmed per genre. We don't discriminate or benefit from having local artists or specific artists. An artist is an artist. We go with the genre or with the programming we have.
But out of the Canadian content development activities or initiatives that we have put together, we don't necessarily go out and pick festivals that are all in urban centres—the jazz festivals, FrancoFolies de Montréal, North by Northeast, and Canadian Music Week that are in either Montreal or Toronto. We will go out of that realm, more than 200 kilometres out, whether it's the Festival de musique émergente in Rouyn-Noranda, northern Quebec, or in Gaspé. We focus on ensuring that some of their local talent is featured on our programming as well as in the initiatives we do.
That's how we've gone about it.