I'd like to say first off that over the last 10 years I think there has always been a lot of finger pointing: you're to blame, you're to blame, and you're to blame. I think that the more collaborative an approach we can have, the better. I would look at the ISPs as our friends, as providing one of the most incredible distribution systems the world has ever seen.
I think a collaborative approach with the ISPs...and yes, a lot of people use the ISPs to get our content. Maybe there are some more regulatory things that can be discussed about access to certain sites through your ISP provider, but I don't want to have a finger-pointing game. I think it's really important to look at this on a systemic level.
That's why, for the S.A.C., I think we feel that one of the most important things we're doing right now is researching this. We want to do studies. We want to figure out how much money this stuff is worth so that we can talk to an ISP and say, “We think this is what this is worth.” We can go to a streamer like Spotify or Pandora and simply say to them, “You know what? This is an unacceptable royalty rate, and really we think you're just starting a business that you're going to take to an IPO as fast as you can, and you're going to cash out all your stocks.” There really isn't—