To answer your question on how the government might support the development of other products besides music itself, I would say that Musicaction, for example, has made a significant shift by supporting performance activities associated with sound recordings. It has become clear that live activities generate a lot of revenue, which is an excellent thing.
We also mentioned that FACTOR and Musicaction are doing a very good job of helping launch careers, and I do not think that can be questioned. However, we are seeing well-established, very prominent industry players slowing down and declining in size. This is where things are becoming worrisome.
I do not think we can really support other types of products derived from music to offset losses resulting from the disappearance of actual CDs. We have lost a major product and will not get it back. The only thing we can do is rebalance revenue streams so that the entire chain can benefit from the wealth because the wealth is there.
Equipment suppliers, tech businesses and Internet service providers are currently capturing a large part of the wealth generated by digital music. In accordance with the concept of fair trade music, those businesses should be told that, if they still want to benefit downstream from this Canadian content that they like so much and that enables them to make profits, they will have to support the chain upstream or else the system will collapse.