Mr. Cunningham, I would like everyone here to know the following.
You raise the profile of Canadian artists around the world in the same way the Volu.me people try to do it for Canadian artists on the new platforms that reach out to the entire world beyond our borders. French-speaking Quebec artists who happen to have access to a potential market are obviously a special case. They may represent a small percentage, but this is an enormous market, as in Illinois, for example.
That is what we must ultimately aim for. I was going to ask Mr. Cooper what he thought of the National Film Board's initiative to embed its own app on Samsung or LG television sets; I don't know which it is.
Earlier people told us there were no simple solutions. However, some very promising things are in the offing, such as what you are doing.
Do you believe the NFB has played its cards right?