A lot of this is about the potential and a lot of times my questions have come from or are about Canadian content. One of the suggestions I've begun to hear over the last couple of weeks just from people who have been paying attention to this study and commenting on it is the whole concept of Canadian content, but elaborating on that or making it even more specific to say “from a local perspective”.
Andréanne, you mentioned the fact that you do Canadian content, local content, across North America. So it struck me as to say that's not really.... How do you actually say that sentence and actually mean it?
From this perspective, I wanted to get all of your opinions on how we could in fact say—whether it's radio, whether it's streaming, whether it's through satellite radio—that in a particular area where you're being heard, that you actually promote even more from a local Canadian content perspective.
So local emerging bands, individuals, artists, have an opportunity to get more than just a chance hearing with a potential producer. They actually are able to have their voice, if you will, their creative work heard on local radio so that we would have a small percentage of content ensure that anyone who is playing locally actually would be heard locally.