I think I know what it is.
I think that Mr. Cunningham believes that our business model needs to be subscription-based. Our company has a subscription model, but it's not the main revenue generator for us, which is native advertising and integrating brands into our model. That's how Songza differentiates itself from other streaming companies. That is the model that the owners and co-founders have found works quite well for us as a differentiator. That is not the model we have; that's the model they have.
I believe that he also believes that we need to have a percentage of Can con within our system. I totally agree. I'm sure we're there. That is fine. We are here because we want to commit to emerging Canadian artists. I don't think that's a big barrier here. Those are the two take-aways that I have from listening to what he had to say.