On the festival playlists, we are dealing with them outside of Montreal and Toronto as well: Ottawa blues; one we're working on for a B.C. summer festival; one in P.E.I.; and the Festival d’été in Quebec City, which has Canadian artists from all over.
We also do celebrity curation with a lot of artists, especially ones who are touring across Canada for the summer. They are curating their own touring playlists for us within the system, so we can geo-target those playlists to specific areas of the country.