True, and in terms of investing in particular initiatives with the music industry, we are supporting all of the festivals by creating curated playlists for the festivals and pushing that content out with Festival d'été, with Luminato, with North by Northeast, and various other ones this year, particularly around the music festivals from east to west and in Quebec.
So in terms of supporting content, we're doing that at this point, but we're four months in on a Canadian office. We'll get more ingrained in the music counts, I know, and I'm hoping to be on the CARAS board next year.