When it comes to measuring, I'm not sure about that analogy, necessarily. I feel it's just about showing proof. It's about connecting with certain people who maybe have moved on in a very, very big way.
I don't know if these people have accessed funding, but I'm going to throw out some names: Michael Bublé; maybe the Devin Cuddy Band; maybe Great Big Sea, I'm not sure; maybe Arcade Fire; maybe Nickelback. I don't know, but potentially these large, large groups and artists can be the proof in the pudding, maybe in a commercial, or maybe in something in a big way to say, “For all the cynics out there, we benefited, and we're here today because of it.”