Thanks.
What I'm hearing from Mr. Reid and yourself, Mr. Kissel, is actually kind of two different things. They're almost competing visions, so that's what we have to decide here.
We have one pool of money, and we have to decide how to disburse it. Mr. Reid, you're essentially asking us to invest in Canadian kids to enrich local community, and it's not so much about commercial success, although it can lead to that. What you're asking us to do is to perhaps help build social capital in Canada. It's saying that these partnerships with education, being able to beat on a tambourine, that is your goal, to bring music to Canadian kids, much like we've done with sports. Is that—