I can start with the second one first and say, to give it a short answer, that I'm sure we have some weaknesses.
Let me talk to you a little bit about access because that's one of the things some people have commented on. Anyone can access FACTOR. FACTOR is not an exclusive club that belongs only to a group of independent labels who have a monopoly on the funding.
If you're an artist in any part of the country that wants to start out, wants to begin a career, you can access FACTOR for a $1,500 grant to record your first demo or single. Indeed, if you're a band or an artist and you get a showcase invitation from a legitimate festival in Canada, we will fund you up to $5,000 to go there, no matter what you've done. We have entry-level programs for people right across the country.
Also I'd say that distribution of our funds regionally is, importantly, very equitable. In fact I think somebody pointed out that 80% of the English music business is in Ontario and only 59% of our approvals are in Ontario, so there's a disproportionality. There's a larger percentage—or 52% of our approvals are in Ontario—and every province gets about the same number, as I pointed out. So, there's an equal probability that if you have a project that you're proposing to us, you'll get funded whether you're in Newfoundland or in Victoria or in Toronto.
There have been some misconceptions I think about.... The last thing I'll mention, and I mentioned it in our notes, is that we were the first organization to move towards funding that is not based on the sale of physical CDs, which was the old model of counting units. We are now fully engaged in measuring the commercial success of the company based on all forms of distribution, including digital, and with respect to the artist, we also dropped that singular condition. Now, we have 17 measures that cut across all of the artists' activities, including their digital activities, including their touring, including their live....
I think we're incredibly robust when it comes to our approach. If we have any weaknesses, it’s that we can't cover all the ground. Some people like you to be, to quote the chair, like peanut butter and spread all over the place. It's just not possible. The demands are sometimes beyond what we can meet. Although some might say that's not a weakness, I would say it's problematic to be continually meeting those issues, for us.