Thank you, Mr. Dubé.
One of our strategies is to ensure that our athletes are known before they show up in Sochi. Of course, in order to ensure that Canadians are able to watch the Paralympic Games, we have to plan to have over 65 hours of content for Sochi for our Canadians and over 350 hours on digital platforms.
We feel it is crucial to provide all Canadians with an opportunity to get to know our heroes and create an emotional connection with them. That way, people feel proud and want to encourage our athletes.
On November 27, when we will have 100 days remaining before the Paralympic Games begin, the International Paralympic Committee will launch a promotional campaign that will reach all Canadians across the country. The goal is to ensure that Canadians know as much about our Paralympic athletes as they do about our Olympic athletes.