We sign ourselves as the CFFOs, chief fun and fitness officers, and we try to make sure it's fun. As you have indicated, it has to be fun, as well as good for our health.
Let me first compliment Canadian Tire for that wonderful ad campaign, “We All Play For Canada”. It's patriotic. It makes you want to get up and do something. It's just first class, and it really seems to be the result of a good corporate citizen. Kudos on that.
Both of you have emphasized the importance of partnerships. You named at least a dozen organizations, Landon. You talked about Canada Soccer, the Boys and Girls Clubs, and the YMCA.
In terms of reaching our goal of 300 cities to proclaim national health and fitness day by next June—we're at 155—do you think that companies like Canadian Tire and the Running Room can play a role in getting them on board?