I'd like to pick up on what you've been talking about here. I'd like to now talk about YouTube.
We have had political leaders in this country use hashtags in their own search criteria for their videos. One of them used a hashtag that was misogynistic. It was intended to build out a certain viewer base. This was used by the current Leader of the Opposition.
I'm curious as to whether or not you can talk to us a little about the implications of what algorithms start to do and how. When you start to use those hashtags, what kind of rabbit holes do they take viewers down? What are some of the consequences of them?