Fortunately for us, the situation is changing. Performance venues started opening up again last Monday. On February 28, arts and culture venues will operate at full capacity as they did before the pandemic. Although masks and vaccine passports will still be mandatory, we'll still be able to fill our venues. We definitely think that's a good thing.
However, we won't necessarily fill theatres simply because we can. That's why I mentioned the promotional campaign. In the past two years, people have become used to spending their money on culture in different ways, via digital platforms. We'll have to become extremely appealing and seduce pre-pandemic audiences into coming back.
That's why we'll need government assistance in all sectors: dance, opera, lyric singing, poetry and so on. Why? As I said, the healthy habit of going out and embracing our culture has quickly been replaced by a habit of easily consuming culture via telephones and screens.
I think it's essential that we take back that culture.