Thank you very much.
It's an excellent question. It has been one of the real focal points for what we're doing, because the real hallmark of the agency is to actually show real results and actually be able to cost the results.
Over the last half-decade or more, Canada has been a real leader in some of the more innovative approaches, like the provision of insecticide-treated bed nets, which we've seen leads to huge reduction in mortality, particularly of young children and pregnant mothers. We've seen how the use of vitamin A and other key interventions can make a real difference.
What this catalytic initiative is doing, this initiative to save a million lives, is setting a goal that is actually very simple, quite fundamental. It's to say that over the next several years we will, in a demonstrable fashion, stop a million people from dying, primarily children and expectant mothers. We'll do it through using a series of proven interventions, such as insecticide-treated bed nets, ACT treatment, dealing with diarrhea through simple antibiotics. Through about eight to ten interventions, we believe we can reduce mortality rates in certain areas by 40% or more. We also believe, through the evidence, that we can do it at a cost per life saved of less than $500.
What is somewhat unique about this approach—