I would say that the communications policy enables us to say or to explain what's called the voice of government, whereas the Federal Identity Program policy is really the image or face of government. That's what we call the complementary or interactive nature of the two policies. So the identity policy enables us to ensure the integrity of the government's visual image to the same extent as the communications policy allows us to ensure consistency and the orientation of the communication is done in accordance with the orientation of the priorities and policies of the Government of Canada.
On November 3rd, 2009. See this statement in context.