The total cost of the campaign for the home renovation tax credit is $7 million. That includes print advertising in magazines, some advertising on the Internet, television advertising, obviously, which a number of members may have seen, as well an attempt to have, at least for the government, more innovative advertising. Some members may have seen the point-of-sale displays in stores such as Home Depot and Rona, as well as door hangers. For houses in new neighbourhoods, where Canadians would be more likely to want to undertake renovations—put in a new kitchen, that sort of thing--there are door hangers to put on the door knocker.
So that's a $7-million campaign.