Thank you.
Again, following through on what my colleague just asked, we're understanding that the finance department has said that some of the money has already been spent preparing an ad campaign and that it would be a comprehensive national campaign. I'm just following up on him.
I'm hearing from you that Privy Council doesn't know about that, but the finance department does. Okay, we'll follow up on that.
When you determine that an advertisement will air, for example, using—and I think you talked about it earlier--the Oscars or the Super Bowl.... I was in marketing a long time back, and those ads are at a hyper price, a lot more expensive than most.
I'm seeing shaking heads. So you're saying you don't pay a premium for these particular placements?