One way we look at it is always trying to guess what the public wants to see and what they want to do with it. We found—and I know the municipalities are closer tied to the app space—that it's quite typical that when we want to provide a service, an online service or an app, we're trying to guess what the public wants and how they use it.
But the people who are doing something with the data now, they can do a better job because they're surveying, say, a market. So that app developer is not going to create an app unless there are people there who want it and are going to use it, so they're letting the market drive what will be done with the data, and it takes some of the guesswork out.
In some cases we'll be told directly what data people want, or what they want to do with that, and maybe there is a gap. Maybe in some cases there's nobody out there who wants to do anything, but the public is still asking for that or demanding that. Then instead of spending our time, effort, and resources on those things that somebody will create and do something with, we can instead focus on those areas that nobody's picking up and nobody's doing anything with. Whether it's research, community groups, special interest groups, or app developers looking at certain topics, they have kind of a constituency. They have people who are demanding stuff or asking for stuff, and that's why they're creating it, so they're kind of taking some of the guesswork out for us.